Capstone - Seeing Color
Pop-up exhibit to educate and inform on the effects of color blindness on color perception
For my senior capstone project, I wanted to explore a subject that I am passionate about. I had always loved color and during my freshmen year, Design Foundations ignited my fascination in color perception. Over the yearlong process of developing this idea, it started out as a book on color perception, but it evolved into a pop-up exhibit about color blindness and its effects on color perception. The book idea felt too limiting and would not offer the interaction and immersion I felt a subject like this needed for people to understand.
"Seeing Color" is a pop-up exhibit that informs and educates people about the effects of color blindness on color perception. An eye-opening and interactive exhibit gives visitors the opportunity to learn about how people with color blindness see the world. Ultimately visitors will leave more empathetic and hopefully see the world a little differently than they did before visiting.
The branding for this exhibit centered around showing everyday objects that have strong color associations and then showing them in the color that someone with a certain type of color blindness sees. This confusion and humor sparks curiosity and drives attendance.
Exhibit Elevations
Below are elevations of each of the walls of the exhibit. The overall popup would be the size of two shipping containers sitting side by side. The last two slides breakdown each panel in depth, explaining the suggested fabrication and all of the artwork that would be used to scale.
Show display + process
For our final show, I wanted my display to have some of the same interactivity that the exhibit itself would so I created two of the displays that would be produced. I had three different fruit bowls on display that compared the perception of individuals with two types of color blindness to someone without colorblindness. A viewfinder allowed participants to look at different scenes and flip back and forth between the perceptions of people with and without colorblindness.
